Homeshopping of a different kind is our specialty. Since 2005 CreaLog is working for the broadcaster 1-2-3.tv, and has continuously developed the bidding and order by phone, SMS and Internet.
The IVR concept specially developed for 1-2-3.tv as well as the mechanism for setting the price deserves the tag of „innovative“ if anything ever did. Each and every day, the channel offers its viewers a range of products in differing quantities. In clearly defined time slots, these are sold or auctioned in the form of one-euro or price-drop auction scenarios. Any viewer registered with 1-2-3.tv is free to decide which price he or she pays for a given product – this on the phone, by text message or on the Internet.
The unique CreaLog planning tool organizes the bidding process with 1-2-3‘s Purchase Unit making sure that the products to be auctioned (and their descriptions) are itemized in the merchandise management system. Every day, members of the planning team allocate the goods on offer to the individual sales actions. Whereupon the program directors then determine – this with the assistance of the CreaLog control application – an optimal sales action and the program script. After an auction has been brought to a close, the system transfers the order information to the MIS which, in turn, forwards the order processing data to the logistics partner.
Please download the 123.tv Case Study for more information.
CreaLog is a pioneer of Voice Portals in the pay-TV market. Since the mid-90s the broadcaster DF1 and Premiere (now Sky Germany) are our customers.
In addition to pre qualification in the contact center and for contests, the voice portal is used for the pay-per-view service.
More than 60,000 calls per hour can be processed by the voice portal as Sky subscribers in Germany and Austria order a special sports event, concert or movie – for transmission to their Sky digital receiver. The system works around the clock on weekdays and at weekends.
It was back in 1997 that Sky predecessor Premiere began to use the CreaLog solution to process the bulk of its inbound call volume. Which today means millions of calls a year.
Thanks to its new service portal, Sky can now implement a more extensive and intelligent customer management system. Based on phone number and customer ID, each caller is verified and routed automatically. Depending on their immediate concerns or particular wishes, the callers are put through direct to the right service expert.
Included are personalized offers for viewers whose range of interests are already known. What’s more, the voice portal will “talk to” customers from specific area codes about targeted promotions such as offers based on regional TV adverts.
Televoting, Call-In TV, and radio shows create thousands of lucky winners, millions of enthusiastic viewers and listeners, and happy broadcasters alike. Attractive shows generate significant revenue streams for the operator, media companies, and service providers through premium rate calls or text messages.
The technical execution of such shows relies on advanced handling capabilities and data processing functionality needed to deal with the high volume of incoming votes via Call, SMS or App and to process these votes in real time. The CreaLog Telecom Platform and Televote application caters for both aspects, offering an easy to manage all-in-one solution combining state of the art hardware and software components.